Product Design Case Study

Lumina AI: Humanizing Data

Redesigning the experience of complex data visualization for AI-driven predictive analytics, turning raw numbers into actionable stories.

Role Lead UI/UX Designer
Timeline 3 Months
Outcome ↑ 40% User Retention
Dashboard Mockup

The Problem

Lumina AI provided a powerful predictive engine, but users were overwhelmed. The original interface was a "data dump"—tables upon tables of numbers that required a PhD in data science to interpret.

The goal was to move from "What is the data?" to "What does this mean for my business?"

"Our users are spending 4 hours a week just trying to find the one insight they need. We need to make the insights a first-class citizen." — Product Manager

The Process

Solving the complexity required a deep dive into user behavior and a complete rethink of information hierarchy.

1

User Mapping

Conducted interviews with 12 power users to identify "cognitive friction points." Discovered that users ignored 70% of the dashboard.

2

The "Insight-First" Frame

Moved away from table-based layouts to a "Story-card" system, highlighting the most critical AI prediction at the top.

3

Iterative Prototyping

Built high-fidelity prototypes in Figma, testing three different visualization methods before settling on an interactive heat-map.

Before
BEFORE
After
AFTER

The Impact

40%
Increase in User Retention
65%
Reduction in Onboarding Time
4.8/5
Average User Satisfaction

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