CASE STUDY

Rebranding
WildBloom

A vibrant identity for a modern plant delivery service connecting city dwellers with nature.

Brand Identity Visual Design Web Design

PROJECT OVERVIEW

WildBloom needed a brand refresh to move from a small local shop to a national e-commerce plant delivery service. The goal was to create a memorable, fresh, and trustworthy identity that resonates with a younger, urban audience.

ROLE

Lead Designer. Responsible for brand strategy, visual identity, logo design, color palette, typography, iconography, and web design.

TIMELINE

8 weeks, from initial research to final handoff.

The Challenge

WildBloom's existing branding felt outdated and too "corporate" for a company whose mission is to bring joy and nature into people's homes. They were struggling to stand out in a crowded market of online plant retailers. Customer surveys revealed that while people loved the product quality, the brand itself felt "boring" and "uninspired."

"We want to feel like the cool, approachable plant friends, not the sterile garden center."

- Sarah Chen, Founder & CEO, WildBloom

The Process

1. Discovery & Research

We started with competitor analysis and user interviews. A key insight was that customers connected emotionally with the experience of receiving plants, not just the plants themselves. This led us to focus on the feeling of "unboxing joy."

Mood board with plant imagery and color swatches

2. Concept Development

We explored various directions, from minimalist to maximalist. The winning concept, "Bloom Theory," used a dynamic, organic logo and a vibrant, earthy color palette. The circular logo mark represents a seed, a pot, and a blooming flower all at once.

3. Design System

We created a comprehensive system including a custom wordmark, secondary typography (GT Walsheim and Sofi Pro), a set of hand-drawn icons, and a photography style that is bright, warm, and full of life. The color palette avoids typical "green" clichés, opting for a rich terracotta and warm mustard.

WildBloom

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The Solution

A lively, cohesive brand identity that feels both premium and approachable. The new look was applied across packaging, marketing materials, and a fully redesigned website.

The Results

+150%

Increase in social media engagement within the first 3 months of launch.

+40%

Uplift in conversion rate on the new e-commerce website.

More press features, including a spread in Kinfolk magazine.

95%

Positive customer feedback on the new brand in post-purchase surveys.

"The new brand has completely transformed how people see us. We're not just a plant shop; we're a lifestyle. Lena's work was instrumental in this shift."